This week my CPR 590 partner and I gave a presentation on micro-blogging and its function with respect to public relations. For this blog post I wanted to add some additional information and links that were not included in that presentation.
Although micro-blogging has become a very popular form of social media thanks to Twitter, it is not only used for fun interactions with friends or following your favorite celebrities and news outlets. Twitter and other micro-blogging sites are being used by PR professionals to monitor their brand perception, identify and solve customer service/product issues, and to interact with their customers. Because this is still a relatively new PR outlet, many practitioners are not sure how to use this tool most efficiently. Mary Fletcher Jones, PRSA member and the owner of Fletcher Prince, a social media consulting firm, wrote a best practices guideline for PR practitioners using Twitter and other micro-blogs. The most important points that I gleaned from her blog post were:
- Keep focused on your message by posting only relevant updates
- Respond to customers complaints, comments and praise
- Post links to articles and blogs related to your industry/product/expertise
- NEVER post negative comments