My Top 5 PR Blogs Revealed

As a new blogger, i have been trolling the blogosphere for inspiration and guidance from the most popular PR blogs.  There are hundreds of blogs dedicated to PR related topics.  Many public relations firms have their own company run blogs that serve as a platform for disseminating information about their clients products and services.  While these are interesting to read about new product launches, i am more interested in blogs that offer tips and strategies geared toward seasoned and new PR professionals.  Below i have compiled a list of some of my favorite and most influential PR blogs that everyone should be familiar with.  Since the fashion industry remains my primary interest, i have sprinkled in a few fashion PR blogs throughout this list.  Get to reading folks!!

My Top 5 PR Blogs:

  • Footprints –  A shoes-off, barefoot blog, aiming to help public relations students and young professionals find their paths in the industry.
  • PR Couture – One of my favorite PR blogs, PR Couture explores the ever-evolving role of public relations, marketing and social media in the fashion industry.
  • Pierce Mattie – This blog attempts to stimulate “fuel for thought” about the luxury lifestyle industries and those interested in public relations, branding, new media, marketing and event planning. Their goal is to give bloggers access to the same content and attention that we give mainstream media.
  • PR-Squared – Written by Shift Communication principal Todd Defren, this blog explores the business side of social media and marketing as well as changes in communication strategies.
  • The Future Buzz – The Future Buzz is a digital marketing and social media blog run by communications professional Adam Singer and updated by the entire site’s community of contributors. This blog will help you become successful in spreading buzz online for whatever you’re doing on or off the web. Readers are inspired to think creatively about leveraging the web for their business, art or clients.

For a comprehensive list of the top 100 PR blogs visit Blog Rank.  For a short list of fashion related PR blogs, visit PR Couture.

Create Your Own Persona through Personal Branding

It’s amazing how much bolder we become when obscured by a computer screen.

Have you noticed that some people’s blog comments can be venomously critical and scathing?  Oftentimes, because some people think that they are anonymous online (and this is so clearly not the case. Check out my post about the myth of cyber anonymity), they have the tendency to exhibit awful behaviors that they would not normally if engaged in a face-to-face interaction.  There is definitely a dark side of the internet, but it also allows you to brand yourself however you would like which is pretty cool.  This is the case for a lot of bloggers who have made themselves into an authority on certain topics such as celebrity gossip (think Perez Hilton and Necole Bitchie) or tech products (Michael Arrington- founder of Tech Crunch, Larry Dignan – Editor In Chief of ZDNet.com), or celebrities like Kim Kardashian and her hangers-on.  Even if you aren’t famous or aspiring to be, it is a good idea to create a public persona online.

The important things to think about when creating your personal brand online:

  1. Have a definite direction for your brand and be consistent.  Be sure about what image you want to portray and tailor all communication towards this image.
  2. Control the message at all times.  It is important not to communicate anything that may damage the brand you are creating.
  3. Treat your persona as a business.  Have fun with it but always be cognizant of how it is being perceived
  4. Google yourself (don’t forget Google Image) and find out what is already out there about you.
  5. Have strategies in place to combat anything that may tarnish your image

It is also important to be aware that someone is always looking at you.  That is not meant to be creepy but it’s true.  Many professional recruiters troll the internet looking up potential job candidates by perusing their Facebook pages, etc.  When creating your personal brand, be sure not to create a persona that is at odds with your professional goals.  For example, if you want to spend your days mentoring children it is best not to brand yourself as a sexpot.  I must admit that i am still trying to figure out exactly how I want to brand myself.  My hobbies include all things fashion and entertainment, but how does that exactly translate into a personal brand?  We shall see I guess . . .