With the rapid development of new technologies, it is no wonder that PR professionals have been seeking new tools to help them communicate and maintain relationships more efficiently. A quick Google search yields many websites and services that the modern PR professional must not only be aware of but well versed in too. Many of these sites offer their services for free. Culled from web searches, articles and blog posts on the subject, here are a few of the websites that I believe are most useful:
This free website allows you to create digital look-books, portfolios and media kits with magazine quality. You can publish your work on the website and browse other publications as well. issuu.com puts an end to creating and downloading large PDF files and allows you to share your creations on social media sites.
Create and distribute pitches for your clients. This site allows you to add multimedia to your pitches, convert them into a mobile format, and share them on social media websites. According to the company “Your sales flyer, press release or announcement will ooze class. It’s like sexy, stylish business attire for the modern communicator.” Click on the link to watch a short and informative video about the merits of this site
Rapportive.com allows you to view your contact’s latest information accross multiple platforms including recent Tweets, Facebook posts and the like. This description comes directly from Rapportive’s website:
Rapportive shows you everything about your contacts right inside your inbox. You can immediately see what people look like, where they’re based, and what they do. You can establish rapport by mentioning shared interests. You can grow your network by connecting onLinkedIn, Twitter, Facebook and more. And you can record thoughts for later by leaving notes. Imagine relationship management built into your email. For free.
Do you know of any other good PR websites and resources?
Please check out the following articles for more useful websites:
* 5 Free Digital Tools No Fashion PR Should Be Without
* 10 of the Best Social Media Tools for PR Professionals and Journalists
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