Ashton’s Twitter Snafu

Ok, so is anyone else horrified by Ashton Kutcher’s inability to control himself on Twitter?

Ashton Kutcher has reportedly handed over control of his Twitter handle to his management team after tweeting inappropriately one too many times.  While i don’t disagree with him being monitored a bit by his publicist and others responsible for maintaining his brand, i do find fault with the way he has gone about it.

Why the big anouncement?  The announcement came on the heels of his tweet expressing regret over the firing of the Pennsylvania State football coach during an embarassing sex scandal involving student athletes.  Apparently Kutcher was unaware of the allegations at the time of his tweet.  Fan backlash forced him to cut and run.  Kutcher should have quietly handed over the reigns and faded into obscurity, resurfacing every now and again to tweet personally on more benign topics.  Announcing that his tweets are no longer his own only serves to alienate him from his followers.  No one is interested in what his management team is thinking at any given moment.  No, the fans want to know what Ashton is thinking and doing and feeling.  His original tweets have a voice and tone specific to him.  This cannot be replicated by a bunch of suits in an office.  Come On Guys!!

Perhaps he announced this to demonstrate to the public that he was trying to become more responsible.  Maybe he thought he would be forgiven in the public eye if he abandoned ship.  i will be interested to follow this for the next couple of months and see if this decision has made an impact on his fan base.  i believe it is only a matter of time before he bounces back from this awkward situation to reclaim his position in the hearts of his adoring public.

Further info on Twitter and PR

This week my CPR 590 partner and I gave a presentation on micro-blogging and its function with respect to public relations.  For this blog post I wanted to add some additional information and links that were not included in that presentation.

Although micro-blogging has become a very popular form of social media thanks to Twitter, it is not only used for fun interactions with friends or following your favorite celebrities and news outlets.  Twitter and other micro-blogging sites are being used by PR professionals to monitor their brand perception, identify and solve customer service/product issues, and to interact with their customers.   Because this is still a relatively new PR outlet, many practitioners are not sure how to use this tool most efficiently.  Mary Fletcher Jones, PRSA member and the owner of Fletcher Prince, a social media consulting firm, wrote a best practices guideline for PR practitioners using Twitter and other micro-blogs.  The most important points that I gleaned from her blog post were:

  • Keep focused on your message by posting only relevant updates
  • Respond to customers complaints, comments and praise
  • Post links to articles and blogs related to your industry/product/expertise
  • NEVER post negative comments
Mary Fletcher Jones has several interesting blog posts related to PR.  Follow her posts on the PRSA-NCC Blog
Here are some more links to interesting articles outlining how and why to use Twitter for business purposes:
-Nyasha Kimoy-